ISLAMABAD – The Competition Commission of Pakistan (CCP) has initiated an inquiry into Chinese e-commerce platform Temu over allegations of engaging in anti-competitive practices that may violate local market regulations. The move follows a formal complaint filed by a Pakistani competitor accusing the company of abusing its dominant position.
According to CCP officials, the complainant alleges that Temu has been offering below-cost pricing, misleading discounts, and manipulating search algorithms to suppress local sellers and unfairly influence consumer choice. These tactics, if proven, could be in breach of Pakistan’s Competition Act, which prohibits practices that distort fair market dynamics.
The commission has launched a fact-finding investigation to determine whether Temu’s operations undermine fair competition or create barriers for domestic players. If sufficient evidence is found, the CCP may proceed with a show-cause notice or formal proceedings.
Temu, a rapidly growing player in Pakistan’s online retail market, has drawn attention for its aggressive pricing strategies and significant marketing campaigns. However, the current inquiry places its business conduct under scrutiny amid rising concerns about market fairness and consumer protection in the e-commerce sector.
The CCP has reiterated its commitment to ensuring a level playing field for all businesses operating in Pakistan, regardless of origin, and maintaining a competitive environment that protects consumer interests.
This story has been reported by PakTribune. All rights reserved.